title: Knowledge Base - Content Writing Guide
date: 2025-10-15
status: Active Template
tags: [knowledge-base, content, writing, templates]
Knowledge Base Content Writing Guide
Complete guide for writing high-quality Knowledge Base articles for InterimPlaza.
Content Standards
Writing Principles
- Clear and Concise - Use simple, direct language
- Actionable - Provide practical tips and steps
- SEO-Optimized - Target specific keywords
- User-Focused - Answer real user questions
- Professional Tone - Maintain credibility
- Dutch Language - Natural, professional Dutch
Article Structure
Every article should have:
- Title (H1) - Clear, keyword-rich
- Introduction - Hook + what reader will learn
- Body - 3-7 sections with H2/H3 headings
- Conclusion - Summary + call-to-action
- Related Links - 2-3 related articles
Article Templates
Template 1: "How To" Articles
Example: "Hoe schrijf je de perfecte IT CV?"
# [How to do X]: Complete Guide
## Inleiding
[Hook: Why this matters]
[What reader will learn]
[Who this is for]
## Wat heb je nodig?
- [Prerequisite 1]
- [Prerequisite 2]
- [Prerequisite 3]
## Stap 1: [First Step]
[Detailed explanation]
[Example or screenshot]
**Tip:** [Helpful tip]
## Stap 2: [Second Step]
[Detailed explanation]
[Example]
**Let op:** [Warning if applicable]
## Stap 3: [Third Step]
[Continue for 5-7 steps]
## Veelgemaakte Fouten
1. **[Mistake 1]** - [How to avoid]
2. **[Mistake 2]** - [How to avoid]
3. **[Mistake 3]** - [How to avoid]
## Checklist
- [ ] [Action 1]
- [ ] [Action 2]
- [ ] [Action 3]
## Conclusie
[Summary of key points]
[Call to action: Apply now, Read more, etc.]
## Gerelateerde Artikelen
- [Related article 1]
- [Related article 2]
- [Related article 3]
Template 2: Comparison Articles
Example: "InterimPlaza vs Brunel: Wat zijn de verschillen?"
# [A] vs [B]: Complete Vergelijking
## Inleiding
[Why this comparison matters]
[What you'll learn]
## Overzicht
| Aspect | [A] | [B] |
|--------|-----|-----|
| [Factor 1] | [Detail] | [Detail] |
| [Factor 2] | [Detail] | [Detail] |
| [Factor 3] | [Detail] | [Detail] |
## [Aspect 1]: [Title]
### [Company A]
[Details, pros, cons]
### [Company B]
[Details, pros, cons]
**Winner:** [A/B or "Depends on..."]
## [Aspect 2]: [Title]
[Repeat structure]
## [Aspect 3]: [Title]
[Repeat structure]
## Voor- en Nadelen Samenvatting
### [Company A]
**Voordelen:**
- [Pro 1]
- [Pro 2]
- [Pro 3]
**Nadelen:**
- [Con 1]
- [Con 2]
### [Company B]
**Voordelen:**
- [Pro 1]
- [Pro 2]
**Nadelen:**
- [Con 1]
- [Con 2]
- [Con 3]
## Voor Wie is [A] het Beste?
- [User type 1]
- [User type 2]
- [User type 3]
## Voor Wie is [B] het Beste?
- [User type 1]
- [User type 2]
## Conclusie
[Summary]
[Recommendation]
## Veelgestelde Vragen
**Q: [Question 1]?**
A: [Answer]
**Q: [Question 2]?**
A: [Answer]
Template 3: Explainer Articles
Example: "Wat is detachering? Complete uitleg"
# Wat is [Topic]? Complete Uitleg
## Inleiding
[Hook: Common misconception or statistic]
[What reader will understand after reading]
## Definitie
**[Topic]** is [clear, one-sentence definition].
[Expanded explanation in 2-3 paragraphs]
## Hoe Werkt Het?
1. **[Phase 1]**
- [Detail]
- [Detail]
2. **[Phase 2]**
- [Detail]
- [Detail]
3. **[Phase 3]**
- [Detail]
- [Detail]
## Voorbeeld uit de Praktijk
[Real-world example or case study]
[Make it relatable]
## Voordelen
1. **[Benefit 1]**
- [Explanation]
2. **[Benefit 2]**
- [Explanation]
3. **[Benefit 3]**
- [Explanation]
## Nadelen
1. **[Drawback 1]**
- [Explanation]
- [How to mitigate]
2. **[Drawback 2]**
- [Explanation]
- [How to mitigate]
## Veelgestelde Vragen
[5-10 common questions with answers]
## Conclusie
[Summary]
[Next steps]
## Hulpbronnen
- [External link 1]
- [External link 2]
- [Related InterimPlaza service]
Template 4: List Articles
Example: "10 Veelgemaakte Fouten in IT CV's"
# [Number] [Topic]: Complete Overzicht
## Inleiding
[Why this list matters]
[What reader will avoid/gain]
## 1. [Item 1]
**Wat:** [Clear description]
**Waarom het fout is:** [Explanation]
**Hoe te voorkomen:** [Solution]
**Voorbeeld:** [Good vs bad example]
## 2. [Item 2]
[Repeat structure]
## 3. [Item 3]
[Repeat structure]
[Continue for all items]
## Samenvatting
Quick checklist of all points:
- ✅ [Do this]
- ❌ [Don't do this]
- ✅ [Do this]
- ❌ [Don't do this]
## Conclusie
[Key takeaway]
[Call to action]
## Volgende Stappen
1. [Action 1]
2. [Action 2]
3. [Action 3]
Priority Articles to Write
Category 1: Detachering Info (Week 4, Day 1-2)
Article 1.1: "Wat is detachering? Complete uitleg voor IT'ers" (2 hours)
Target Keywords: "wat is detachering", "detachering it", "detachering uitleg"
Length: 1500-2000 words
Template: Explainer
Outline:
- Definitie van detachering
- Hoe werkt detachering?
- Verschil met ZZP en payroll
- Voordelen voor IT professionals
- Nadelen en hoe ze te vermijden
- Juridische aspecten
- Praktijkvoorbeeld
- FAQ (10 vragen)
Article 1.2: "ZZP vs Payroll vs Detachering: De verschillen" (1.5 hours)
Target Keywords: "zzp vs detachering", "zzp of payroll", "verschil zzp detachering"
Length: 1200-1500 words
Template: Comparison
Outline:
- Overzichtstabel
- Belasting en administratie
- Inkomen en tarieven
- Zekerheid en rechten
- Pensioenopbouw
- Voor wie is wat het beste?
- Overstap mogelijkheden
Article 1.3: "Voordelen van detachering voor IT professionals" (1 hour)
Target Keywords: "voordelen detachering", "detachering voordelen it"
Length: 1000-1200 words
Template: List
Outline:
- 7 belangrijkste voordelen
- Inkomen en tarieven
- Werkzekerheid
- Netwerk opbouwen
- Diverse projecten
- Geen administratieve rompslomp
- Pensioen en verzekeringen
- Opleidingsmogelijkheden
Article 1.4: "Rechten en plichten als gedetacheerde" (1 hour)
Target Keywords: "rechten gedetacheerde", "plichten detachering"
Length: 1000-1200 words
Template: How-to/Explainer
Outline:
- Arbeidsrechten
- Cao toepassing
- Vakantiedagen
- Ziekte en arbeidsongeschiktheid
- Ontslag en opzegging
- Inlener vs uitlener
- Wat te doen bij problemen
Article 1.5: "Tarieven onderhandelen: Tips voor detacheerders" (1.5 hours)
Target Keywords: "tarieven onderhandelen", "detachering tarief", "hoeveel vragen als detacheerder"
Length: 1200-1500 words
Template: How-to
Outline:
- Marktconform tarief bepalen
- Voorbereiding op onderhandeling
- 10 onderhandelingstips
- Wat te doen bij afwijzing
- Wanneer akkoord gaan
- Contractonderhandeling
- Verhoging na periode
Category 2: Bureau Comparison (Week 4, Day 2)
Article 2.1: "InterimPlaza vs Brunel: Wat zijn de verschillen?" (1.5 hours)
Target Keywords: "interimplaza brunel", "interim bureau vergelijking"
Length: 1200-1500 words
Template: Comparison
Outline:
- Bedrijfsprofiel beide
- Tariefstructuur vergelijking
- Service niveau
- Specialisaties
- Transparantie
- Klantervaringen
- Voor wie is wat geschikt
Article 2.2: "Waarom kiezen IT'ers voor InterimPlaza?" (1 hour)
Target Keywords: "interimplaza review", "waarom interimplaza"
Length: 1000 words
Template: Explainer
Outline:
- Transparante tarieven
- Directe communicatie
- Specialisatie IT
- Geen lock-in contracten
- Persoonlijke begeleiding
- Netwerk en community
- Succesverhalen
Article 2.3: "Onze tariefstructuur volledig uitgelegd" (1 hour)
Target Keywords: "interimplaza tarieven", "detachering kosten"
Length: 800-1000 words
Template: Explainer
Outline:
- Hoe bepalen wij tarieven
- Onze fee transparant
- Wat krijg jij netto
- Geen verborgen kosten
- Voorbeeld berekeningen
- Vergelijking met markt
Category 3: CV & Sollicitatietips (Week 4, Day 3)
Article 3.1: "De perfecte IT CV schrijven in 2025" (2 hours)
Target Keywords: "it cv schrijven", "perfecte cv", "cv template it"
Length: 2000+ words
Template: How-to
Outline:
- Structuur van een IT CV
- Contact informatie
- Professionele samenvatting
- Technische skills sectie
- Werkervaring beschrijven
- Projecten en portfolio
- Opleidingen en certificaten
- Hobbys wel/niet vermelden
- Lengte van CV
- Design en opmaak
- CV checklist
- Downloadbare template
Article 3.2: "Welke skills moet je benadrukken als IT'er?" (1.5 hours)
Target Keywords: "it skills cv", "belangrijke it skills", "skills benadrukken"
Length: 1200-1500 words
Template: List + How-to
Outline:
- Hard skills vs soft skills
- Meest gevraagde technische skills 2025
- Soft skills die recruiters zoeken
- Hoe skills beschrijven
- Skills matrix opzetten
- Certificeringen vermelden
- Bewijs van skills
- Skills die je niet moet vermelden
Article 3.3: "10 Veelgemaakte fouten in IT CV's" (1 hour)
Target Keywords: "cv fouten", "fouten cv vermijden", "cv tips"
Length: 1000-1200 words
Template: List
Outline:
- Te lang CV
- Geen relevante keywords
- Algemene skills zonder bewijs
- Slechte opmaak
- Grammaticafouten
- Foto wel/niet
- Irrelevante werkervaring
- Ontbrekende contactinfo
- Geen LinkedIn profiel
- Hobbyoverdaad
Article 3.4: "LinkedIn profiel optimaliseren voor IT'ers" (1.5 hours)
Target Keywords: "linkedin optimaliseren", "linkedin profiel it", "linkedin tips"
Length: 1500 words
Template: How-to
Outline:
- Professionele foto
- Pakkende headline
- About sectie schrijven
- Werkervaring optimaliseren
- Skills endorsements
- Aanbevelingen vragen
- Content publiceren
- Netwerk uitbreiden
- Recruiter zichtbaarheid
Article 3.5: "Sollicitatiegesprek: 20 veelgestelde vragen" (1.5 hours)
Target Keywords: "sollicitatievragen it", "interview vragen", "sollicitatiegesprek voorbereiden"
Length: 1500-1800 words
Template: List
Outline:
- 20 vragen met modelantwoorden
- Gedragsvragen
- Technische vragen
- Situatie vragen
- Vragen aan interviewer
- Voorbereiding tips
- Wat niet te doen
Category 4: Marktinformatie (Week 4, Day 4)
Article 4.1: "IT tarieven 2025: Overzicht per specialisatie" (2 hours)
Target Keywords: "it tarieven 2025", "zzp tarieven it", "detachering tarieven"
Length: 1800-2000 words
Template: List + Data
Outline:
- Methodologie (hoe data verzameld)
- Gemiddelde tarieven tabel
- Java Developer (junior/medior/senior)
- .NET Developer
- Frontend Developer (React/Angular/Vue)
- Backend Developer
- Full Stack Developer
- DevOps Engineer
- Cloud Architect
- Security Specialist
- Data Engineer
- Regionale verschillen
- Trends en voorspellingen
Article 4.2: "Junior vs medior vs senior: Tarief verschillen" (1 hour)
Target Keywords: "junior medior senior verschillen", "it tarieven niveaus"
Length: 1000-1200 words
Template: Comparison + Explainer
Outline:
- Definitie junior/medior/senior
- Ervaring vereisten
- Verantwoordelijkheden
- Tarief ranges per niveau
- Hoe doorgroeien
- Wanneer ben je senior
Article 4.3: "Meest gevraagde IT skills in 2025" (1.5 hours)
Target Keywords: "gevraagde it skills", "it skills 2025", "populaire programmeer talen"
Length: 1200-1500 words
Template: List + Trends
Outline:
- Top 10 programmeer talen
- Cloud platforms (AWS/Azure/GCP)
- DevOps tools
- AI/ML skills
- Security skills
- Soft skills in demand
- Opkomende technologieën
- Skills die verdwijnen
- Hoe jezelf bijscholen
Category 5: FAQ (Week 4, Day 4-5)
Article 5.1: "Hoe werkt het sollicitatieproces?" (45 min)
Target Keywords: "sollicitatie proces interimplaza", "hoe solliciteren"
Length: 800 words
Template: Explainer + How-to
Outline:
- Stap 1: CV uploaden
- Stap 2: Screening
- Stap 3: Kennismaking
- Stap 4: Matching met opdracht
- Stap 5: Introductie bij opdrachtgever
- Stap 6: Contract en start
- Gemiddelde doorlooptijd
- Wat we van jou verwachten
Article 5.2: "Hoe lang duurt de plaatsingsprocedure?" (30 min)
Keywords: "plaatsing duur", "hoe snel aan opdracht"
Length: 600 words
Article 5.3: "Wat staat er in mijn contract?" (1 hour)
Keywords: "detachering contract", "arbeidscontract detachering"
Length: 1000 words
Article 5.4: "Wanneer krijg ik mijn salaris?" (30 min)
Keywords: "salaris uitbetaling", "wanneer salaris"
Length: 600 words
Article 5.5: "Is er opleidingsbudget beschikbaar?" (45 min)
Keywords: "opleidingsbudget", "training detachering"
Length: 800 words
[Continue for 5 more FAQ articles - 30 min each]
Category 6: Success Stories (Week 4, Day 5)
Article 6.1: "Van junior naar senior in 2 jaar: Mark's verhaal" (1 hour)
Keywords: "carriere groei it", "succesverhaal it"
Length: 1000-1200 words
Template: Story/Interview
Outline:
- Achtergrond Mark
- Situatie voor InterimPlaza
- Eerste opdracht
- Leermomenten
- Doorgroei
- Huidige situatie
- Tips voor anderen
- Conclusie
Article 6.2: "ZZP naar detachering: Waarom Lisa de switch maakte" (1 hour)
Keywords: "van zzp naar detachering", "zzp nadelen"
Length: 1000 words
Template: Story
Outline:
- Lisa's ZZP ervaring
- Uitdagingen als ZZPer
- Waarom detachering overwegen
- De switch
- Verschillen ervaren
- Voor- en nadelen
- Geen spijt
Writing Workflow
Before Writing
- Research keywords - Google Keyword Planner, Ubersuggest
- Check competition - What do others write about?
- Define target audience - Junior/medior/senior?
- Set word count goal - Based on competition
- Create outline - Use templates above
During Writing
- Write first draft - Don't edit yet
- Add examples - Make it practical
- Include data - Statistics, numbers, facts
- Use subheadings - Every 200-300 words
- Add images - Screenshots, diagrams, photos
- Internal links - Link to other KB articles
- External links - Authoritative sources
After Writing
- SEO check - Keywords in title, headings, first paragraph
- Readability - Flesch reading ease > 60
- Grammar - Use spelling checker
- Formatting - Proper markdown
- Meta description - 150-160 characters
- Featured image - Relevant, optimized
- Peer review - Have someone else read
- Publish & monitor - Track performance
SEO Guidelines
Keyword Placement
- Title (H1): Primary keyword at the start
- First paragraph: Primary keyword in first 100 words
- Headings (H2/H3): Variations of primary keyword
- Throughout content: 1-2% keyword density
- Meta description: Primary keyword included
- URL/Slug: Primary keyword in slug
On-Page SEO Checklist
- [ ] Title tag 50-60 characters
- [ ] Meta description 150-160 characters
- [ ] URL slug keyword-rich, lowercase, hyphens
- [ ] H1 tag (only one per page)
- [ ] H2/H3 tags with keywords
- [ ] Images with alt text
- [ ] Internal links (3-5 per article)
- [ ] External links to authoritative sites
- [ ] Mobile-friendly formatting
- [ ] Reading time calculated
Content Calendar
Week 4 of Sprint 5 (Nov 18-22)
Monday (8 hours):
- Article 1.1: Wat is detachering (2h)
- Article 1.2: ZZP vs Payroll (1.5h)
- Article 1.3: Voordelen detachering (1h)
- Article 1.4: Rechten en plichten (1h)
- Article 1.5: Tarieven onderhandelen (1.5h)
- Buffer (1h)
Tuesday (8 hours):
- Article 2.1: InterimPlaza vs Brunel (1.5h)
- Article 2.2: Waarom InterimPlaza (1h)
- Article 2.3: Tariefstructuur (1h)
- Article 3.1: Perfecte CV (2h)
- Article 3.2: Skills benadrukken (1.5h)
- Buffer (1h)
Wednesday (8 hours):
- Article 3.3: CV fouten (1h)
- Article 3.4: LinkedIn optimaliseren (1.5h)
- Article 3.5: Sollicitatievragen (1.5h)
- Article 4.1: IT tarieven 2025 (2h)
- Article 4.2: Junior vs senior (1h)
- Buffer (1h)
Thursday (8 hours):
- Article 4.3: Gevraagde skills (1.5h)
- Article 5.1-5.10: FAQ articles (5h, 30min each)
- Buffer (1.5h)
Friday (8 hours):
- Article 6.1: Mark's verhaal (1h)
- Article 6.2: Lisa's verhaal (1h)
- Review all articles (2h)
- SEO optimization (2h)
- Upload to CMS (1h)
- Final testing (1h)
Total: 20 articles in 5 days (40 hours)
Quality Standards
Minimum Requirements
- [ ] 800+ words (exceptions for short FAQ)
- [ ] 3+ headings (H2)
- [ ] 1+ image/screenshot
- [ ] 2+ internal links
- [ ] 1+ external link
- [ ] Meta description written
- [ ] Primary keyword in title
- [ ] Spell-checked
- [ ] Grammar-checked
- [ ] Peer-reviewed
Excellence Standards
- [ ] 1500+ words for main articles
- [ ] 5+ headings with keyword variations
- [ ] 3+ images/diagrams
- [ ] 5+ internal links
- [ ] 3+ authoritative external links
- [ ] Table/checklist included
- [ ] Real examples/case studies
- [ ] Downloadable resource (template, checklist)
- [ ] Video (optional)
- [ ] Infographic (optional)
Conclusion
This guide provides everything needed to create high-quality Knowledge Base content. Follow the templates, adhere to SEO guidelines, and maintain quality standards for best results.
Next: Start with Category 1 (Detachering Info) as it's the foundation for understanding all other content.
Reacties